Where Modern Jewellery Meets Living Heritage

In a time where fashion often chases immediacy, true luxury lies elsewhere, in permanence, intention, and transmission.

With ESSENTIALS, Blue Jasmine Jewellery introduces a collection conceived not as a seasonal adornment but as a living jewellery wardrobe. A refined yet instinctive universe where each piece can stand alone or merge into layered compositions, evolving with the woman who wears it.

At YAZ, we often speak about objects that carry a soul. ESSENTIALS belongs to that category. It is jewellery designed not only to shine, but to accompany.

A Designer Rooted in Precision and Vision

Behind the collection is Yasmine Benabdallah, whose gemological expertise informs the house’s material rigor. Her approach balances discipline and freedom, precision in stone selection, light in composition, fluidity in styling.

ESSENTIALS does not impose a singular aesthetic. Instead, it creates a framework for self-expression.

Rose gold and yellow gold exist in dialogue.

Emeralds introduce vibrant depth.

Rubies radiate warmth.

Sapphires bring quiet intensity.

Diamonds punctuate each design with calibrated brilliance.

Each piece carries its own identity while remaining part of a coherent whole.

Jewellery as Architecture

There is architectural clarity in ESSENTIALS.

Clean lines.

Balanced volumes.

Repetition that creates rhythm.

These are micro-structures worn against the skin, modular pieces designed for stacking, layering, and evolving.

Rings accumulate.

Bracelets create cadence.

Diamonds converse with colored stones.

Nothing is rigid. Everything adapts.

And in that adaptability lies its modernity.

The Modern Woman, Plural and Powerful

Today’s woman belongs to multiple worlds.

She navigates tradition and modernity.

She moves between cultures and professions.

She defines her own codes of elegance.

ESSENTIALS speaks to this plurality. It celebrates instinct over conformity. It allows contrast rather than uniformity.

This dialogue feels particularly meaningful in a Moroccan context.

Moroccan Savoir-Faire, Reimagined

Morocco has always understood the symbolic power of jewellery.

From Amazigh silver pieces engraved with ancestral motifs to refined gold craftsmanship passed through generations, adornment has long been a language of identity.

The responsibility today is not to replicate the past, but to reinterpret its essence.

To preserve the discipline of handcraft.

To respect material integrity.

To value time, patience, and mastery.

While designing pieces that resonate with women who lead global, multidimensional lives.

Modern Moroccan luxury must be rooted yet forward-looking. It must honor artisans while embracing contemporary design codes. It must allow heritage to breathe.

Collections like ESSENTIALS reflect this shift. They are precious yet playful, structured yet fluid, timeless yet adaptable.

A Living Heritage

For Yasmine Benabdallah:

“For me, jewelry is a personal signature. It reveals who we are more honestly than what we wear. Each piece accompanies a moment in life, but also an inner evolution. It is an investment we keep, that stays with us throughout our lives, and that we pass on. That is also the magic of jewelry. It carries within it the story of several generations.”

Transmission remains one of the most powerful values in our culture.

A bracelet passed from mother to daughter.

A ring marking a life chapter.

A stone that witnesses transformation.

ESSENTIALS embraces this idea of accumulation, emotional, material, and generational.

Reveal Your Spark

To mix. To layer. To evolve.

ESSENTIALS invites each woman to compose her own signature and reveal her spark through light, color, and structure.

In a world of fast cycles and fleeting statements, this collection proposes something quieter yet stronger. Jewelry as continuity.

Editor’s Note

At YAZ, we have always believed that true design lives at the intersection of heritage and evolution.

Moroccan craftsmanship has never been about ornament alone. It has been about meaning, identity, and stories carried in metal and stone. The question for our generation is not whether we preserve this heritage, but how we reinterpret it.

Modern Moroccan women are layered, culturally, professionally, emotionally. Our objects must reflect that complexity. They must move with us, adapt to us, grow with us.

What resonates in ESSENTIALS is this sense of continuity. Jewelry that can be worn daily yet kept for decades. Pieces that feel contemporary yet conscious of transmission.

For me, the future of luxury in Morocco lies in this balance, respecting the intelligence of the hand while designing for the rhythm of today’s woman.

When craftsmanship evolves without losing its soul, it does more than shine. It endures.

— Kawtar Mazer